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Help & support

My Shop Fairly account

Why am I being asked to choose themes?

As is explained here, at Shop Fairly we run four simultaneous fund-raising campaigns for four distinct and very different charities at any one time. Each of the four charities is involved in a different area of activity, or theme, which can be broadly defined as follows:

  • Childhood and Education
  • Animals and Environment
  • Solidarity and Human Rights
  • Health and Research

There is absolutely no need for you to choose between these four themes. However, it is perfectly natural that some themes might matter more to certain people than others. We therefore give you the option of selecting the theme(s) closest to you heart, so that we can communicate with you in the most relevant way possible.

You are also, of course, free to select all four themes!